How I Achieved Maximum Success with Music

How to Choose Stock Music Tracks for Your Videos The minute you’ve got your video in the can and you’re prepping for the edit, one of the first questions to come up is, “What music should I use? Selecting the right music for your video project is usually be a complicated process – especially with an involved client! But of course, nothing is too hard for someone who is passionate about producing excellent videos. Below are tips that can help: 1. Define the track early on.
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If you determine your choices as you begin the production process, you’ll be a step ahead. Planning ahead lets you secure your client’s approval early on, use the music at an editing pace you’re comfortable with, and stick to your budget. Everybody hates production surprises, especially those involving money. Planning minimizes issues later on.
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2. Find an emotional fit. Unless the idea is to use contrast (for example, a fight scene with classical music in the background), it’s best to select a track that fits the tone of your scene or video. Think of your target viewer. A corporate executive may not appreciate hip-hop or hard rock, but younger audience surely will. 3. Decide which is appropriate – with vocals or without. Vocals are generally best for films and montages, but they tend to be distracting under dialogue. If you pick a vocal track for your video, make sure the words are in line with what’s happening in the particular scene. 4. Choose between music library and original composition. Depending on your project’s scope, you can consider using tracks from a royalty free music library or hire a composer to create original scoring. However, take note that original composition is expensive, while royalty-free music offers a cheaper yet high-quality option. In any case, do not ever use copyright or commercial tracks to avoid legal woes and normally staggering costs. 5. Pick tracks that use real Instruments. Avoid music that uses digitized instruments and effects. They can only sound cheap and low-quality. Always choose real, organic instrumentation. 6. Manage duration limits. Don’t restrict yourself to your track’s duration! Instead, look for a way to make it work for your video, such as by cutting it up and looping sections as necessary. 7. Decide on start-to-end or bookended. Music is usually more powerful when used only in certain portions of the video, as when accentuating certain points. When forced all throughout, the viewer can get fatigued. Montages and demo reels are fine with end to end music, but not corporate videos or films, which are better off with a sporadic or bookended approach. Finally, when going with a bookended approach, stick to one track that you will use both at the opening and at the closing of the video.