Just How Powerful Are Online Reviews?
Any company that has taken a marketing strategy using the internet most likely has a set of online reviews somewhere. Online reviews are a great way for you to get to know a company better through the eyes of those who has already been their client. If a company is good at what they do and they have nothing to hide, they will not hesitate to subject themselves to online reviews from previous clients. But of course this is a very competitive world and other companies take it to the next level by asking friends to write an online review about their business so you better be vigilant enough to spot testimonies that are legit and those that are not. Despite there being fake ones, these online reviews are still great tools for when you are researching about a certain company you want to hire. If you are skeptical about a certain review if it is fake or legit, just check the author. If a certain author is somewhat overdoing the whole online review thing for a specific company then he or she is most definitely a fake one who was probably paid by the company to say such nice things.
One technique you can do to spot the fake reviews is that you search for that certain company you want to hire. For you to be able to truly say that a review is fake or not, you must check out more than one of the search engine results that popped up. Look up the reviews about the company and take a good look at the names of the people who made the testimonies because if their name appears again on another set of online reviews about the same company then you can bet it is a fake online review written by someone paid by the company. When you do these type of background check of a company, just be sure you are able to take in all the small details so that no false information can slip through you. Although this may sound like such a deceitful act, its not really as bad as it sound because some companies just want to make sure that their name is not stained and they won’t lose customers due to a lousy review.
It would be a very smart move for a consumer to mention to the company that you have availed their services due to a certain online review you have read. Make the company realize how important the online reviews are by repeating the one you have read over and over again. Twenty good reviews will be killed by one bad review and this is what the companies will be thinking when they are servicing you so they will truly aim to give their best to avoid getting a bad review from you.