Merits of Web Marketing web marketing actually is the selling of services and products using technologies, internet is used mainly in the web marketing. it can include medium of digital, mobile phones, displays adverts Online marketing became more in use in the early 2000s to date. on the whole online marketing is still a field that grows, and more human is venturing into it Online marketing growth is estimated at 3.5 trillion online advertisements served annually with digital media spend at 42% growth in 2010. plentiful forms of brands can use digital marketing to profit their sales efforts. in the web marketing use in the digital era not only allow for products to advertise their goods and services but also allows for supportive online consumer 24/7 services to make the customer feel supported and valued. using Facebook and Twitter which are social media platform, allows the interaction of different products to get both positive and negative feedback from their clients as well as determining what media platforms would work for them and grow to be a raising advantage for businesses and products. online marketing is widespread for clients to post feedback online via social media platforms, blogs and websites feedback on their knowledge with the product or brand. online marketing has turn out to be more trendy for businesses to maximize and motive these conversations using their social media channels like their Facebook pages and twitter, to have that direct contact with the consumer and manage the feedback in a good way. Understanding brands has been viewed as to work with more efficiency in countries that are more in uncertainty avoidance; selling goods and services on social media works perfectly well Yet brands must be watchful not to rely on the use of the old ways of marketing, additionally to solely depend on it as it could have implications that could affect their operation. Products that represent themselves in an anthropomorphize way are possible to succeed in circumstances where a brand is promoting to this demographic. Since social media like Twitter, Instagram, and WhatsApp use can improve the facts of the brand and thus reduce the uncertainty, it is likely that human beings with high uncertainty evasion, such as the French, will particularly be grateful for the high interaction in the social media with an anthropomorphized product. moreover web platform gives an easiness to the brands and its clients to interact directly and do trade purposes virtually. digital marketing brings about cost reduction on an advertisement since using the digital platform less amount of capital will be used compared with the other forms of marketing the goods and services.